![]() Remember how we discussed the theory behind video-based ads? ![]() See also: Facebook Video Ads: 26 Practices For Driving Conversions A boost of CTR by 2-3x We have found our clients to have 20 to 30% more conversions when utilizing video over images when it comes to Facebook ads.” Stevenson says: “We have found that videos exponentially drive clicks over images when it comes to Facebook ads. …So much so that “in one particular case for one of our fitness-related clients, an image ad for a product received 777 link clicks, whereas a video for the same product received 1432 link clicks - almost double.” An increase of conversions by 20-30%ĬlearPivot‘s Chantelle Stevenson is another marketer raving about the results video-based ads have generated. Malin Wijenayake, a Paid Ads Specialist on the team at seoplus+, says: “Video ads typically trump image ads in terms of engagement”. These three businesses have seen incredible results from their video-based campaigns. It’s all well and good to know the justification behind video-based Facebook ads performing well.īut you want to know what ‘well’ means–and whether the results they’re generating will be on-par (or beat!) those you’re already seeing, right? A video grabs more attention and causes people to focus more on the video.” James Marques of Iconic Genius agrees: “In most cases, people can digest a photo in a second or two. Related: 16 Ways to Increase Your Average Video Engagement Capitalizing on this with engaging video content to back it up is key.” With videos, you inherently have an extra second to grab the user’s attention. He says: “As consumers, we’ve gotten better at digesting content while scrolling, making it easier to scroll through images without giving the posts the time of day. Support & Digital Marketing, who believes the benefits boil down to the fact “videos force scrolling users to stop and pay an extra second of attention to the post before understanding the gist.” ![]() “Video content by far generates more engagements with our users”, says Taylor Hurff of 1SEO I.T. Image Ads: Which Works for Your Audience?īut why do videos tend to perform better? These marketers have one strong theory.
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